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What Google Pirate Is And How It Works

The appearance of Google on the internet’s never-ending web in the late 1990s signaled the beginning of the widespread distribution of digital items such as movies, music albums, and video games throughout the world.

Aside from that, if a piece of content is publicly viewable online, its privacy is at risk. Its privacy is in jeopardy. Because it can be replicated and propagated by others, regardless of whether they have permission to do so. There have been numerous attempts by businesses to combat piracy issues actively, but without much success.

As a result, Google released the Google Pirate Update, which places all online information on the right side of the page.

What Is Google Pirate?

Most entertainment firms have experienced considerable difficulties due to piracy. Everyone now has access to the internet as a result of the world wide web’s accessibility. TThe Google Pirate update came out in August 2012, and Google started fining copyright violators.

Websites that violate the 2001 Digital Millennium Copyright Act will have their search engine results lowered. (DMCA). It is no longer featured in search results because of DMCA issues (SERP). The themes outlined in Google’s research on how it combats piracy are as follows:

  • Google is attempting to develop legal alternatives to the illicit acquisition of digital content.
  • It prevents rogue websites from participating in advertising services.
  • The algorithm removes copyright-infringing websites from search engine results pages (SERPs).
  • It is capable of identifying and rejecting bogus allegations of violation.

In addition to eliminating autocomplete results that contain links to websites that violate the DMCA, Google also performs an anti-piracy application. Instead, Google emphasizes search results for potentially criminal terms.

For example, if the search query includes the terms “(album name/video game name) free download,” the online user will be shown with advertisements promoting legitimate methods of obtaining the album or video game, i.e., paying for it.

What Is the Process of Using Google Pirate?

Because pirating movies, records, video games, and any other digital media is a huge problem, Google receives millions of DMCA notices per month, which is a significant amount of information. Google cannot scan every web page on the internet searching for pirated content because of the sheer volume of information available.

Instead, the Pirate algorithm flags websites that do not adhere to the DMCA’s copyright policies and procedures. Unless the rights owner submits a legitimate copyright notice, the algorithm will not remove a web page from the search engine results page.

Following the filing of a report by the owner of the rights and the approval of the report as reliable by Google, the algorithm significantly lowers the website’s ranking.

Furthermore, we may compare the algorithm to a filter because it eliminates torrent sites when users type in phrases such as “watch free, download free, torrent.” However, it recommends legal websites such as YouTube, Google Play, Amazon, and Netflix to those looking for what they are looking for.

Also Read: White Label SEO – An Ultimate Guide 2021

How to Recover a Website After A Pirate Update Has Hit It?

You may have noticed a decline in web traffic to your website, as well as a decrease in your search engine results page (SERP) rankings. You may have some copyrighted stuff on your website and are utilizing it without permission. That content, which could include background music or video, will violate the DMCA guidelines. On the other hand, mistakes resulting from a lack of total awareness or knowledge of the laws can be rectified.

However, we do not encourage any violations of the DMC or the piracy of digital media content. In light of the preceding, there are a few things you should consider if you find yourself in the regrettable position of unwittingly breaking the Digital Millennium Copyrights Act.

  • First and foremost, you must remove any pirated or otherwise DMCA-infringing digital media. As a result, if you do not have any unlawful content, the Pirate update will not flag you or apply any penalties.
  • If your website allows people to contribute material to your web pages, keep the domain for the main website and the parts for the user-created web pages separate. Because you can never be certain what content other people will post on your website, it is best to keep their content different from yours to ensure your safety.

What Measures Can We Take to Prevent Internet Piracy?

Piracy on the internet has caused significant challenges and issues for big digital entertainment organizations in this age of streaming. No matter how hard we try, new means of accessing and sharing content illegally still emerge.

So, as SEO specialists, webmasters, or website owners, what can we do to combat this problem. There’s no need to be anxious because there are a variety of ways to secure your work from online pirates.

Digital Rights Management (DRM)

Digital Rights Management (DRM) is a defense system for protecting content from digital theft. This management prevents unauthorized copying of the content and gives copyright owners the ability to set licensing conditions on their content.

The material contains a code that is used in operation. It is not permitted to be redistributed without the express authorization of the creators. Additionally, it restricts the methods by which a consumer can get the item.

Forensic Watermarking

Watermarking can aid in the prevention and reduction of digital piracy. When it comes to piracy, a visible watermark will be beneficial. An invisible watermark, on the other hand, will aid in the prevention of unauthorized dissemination. Invisible watermarks, which embed unique data in media assets such as videos but are invisible to the naked eye, are gaining popularity.

On the other hand, it is possible to learn about the application of a watermarking system. Watermarking data to determine duplication and distribution is possible.


Watermarking method Diverse watermarks can be applied to the same data to identify duplication and distribution. YouTube’s fingerprint recognition system, as well as other systems, will detect videos with their original owner’s fingerprints.

Fingerprints, on the other hand, are not the same as watermarks. Watermarking is the process of embedding easily recognized marks into information. As a result, fingerprinting is the result of analyzing a video or audio clip to establish a digital fingerprint, similar to that of QR codes.

Blocking Websites

Another often utilized method for fighting digital piracy is this. Copyright owners collaborate with Internet Service Providers (ISPs). Its goal is to keep people from visiting illegal download websites.

Also Read: 24 Interesting Google Facts That You Didn’t Realize

What Google’s Pirate Update Meant for Businesses

The single source of the Pirate update and the only one that may activate it is a pirate website. A pirate website may trigger it. Copyright Act will affect your Digital Millennium Copyright Act infringement will have an impact on your site (DMCA).

In summary, the DMCA said that providing stolen or pirated media of any kind is a criminal violation. Because piracy is a widespread problem, Google has chosen to increase its algorithmic monitoring of pirate-friendly websites.

Suppose you have pirated content on your site and have several copyright infringement reports made against you, including one from the material’s owner. As a result of this move, your website will be deindexed as well as de-ranked in search results.

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